Deskripsi Pekerjaan
Join Yumi Food's dynamic marketing team as a Marketing Executive! We're seeking a creative strategist to drive brand awareness and business growth through innovative campaigns. You'll develop comprehensive marketing plans, manage digital channels, analyze market trends, and collaborate with cross-functional teams to elevate our food brand. This role offers hands-on experience in campaign execution, budget management, and performance tracking in a fast-paced FMCG environment.
What you'll achieve: Increase brand visibility by 30% through targeted social media campaigns, launch 2 new product initiatives, and optimize ROI on marketing spend. You'll gain exposure to full-funnel marketing strategies while working with a team passionate about food innovation and consumer engagement.
Tanggung Jawab
- Develop and execute integrated marketing campaigns across digital and traditional channels
- Conduct market research to identify consumer trends and competitive landscape
- Manage social media platforms, content calendars, and influencer partnerships
- Monitor campaign performance using analytics tools and generate monthly reports
- Collaborate with sales and product teams to align marketing initiatives with business goals
- Manage marketing budgets and optimize cost-per-acquisition metrics
- Coordinate promotional events and in-store activations
- Assist in creating compelling marketing collateral and brand messaging
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of marketing experience in FMCG or food industry
- Proficiency in digital marketing tools (Google Analytics, Facebook Ads Manager)
- Strong analytical skills with data-driven decision-making ability
- Excellent written and verbal communication skills
- Experience managing social media and content creation
- Ability to work independently and prioritize multiple projects
- Basic graphic design skills (Adobe Creative Suite preferred)