Deskripsi Pekerjaan
Are you a dynamic marketing professional looking to elevate your career in the B2B space? Smarthire by SEEK is currently representing a fast-growing client seeking a proactive and data-driven Marketing Executive to join their high-performing team in Kent Ridge. This role offers the perfect environment for someone who is eager to take ownership of marketing campaigns, drive lead generation, and contribute to meaningful business growth.
As a Marketing Executive, you will be at the heart of our client’s outbound and inbound marketing strategies. You will work closely with cross-functional teams to craft compelling narratives, manage digital presence, and nurture prospects through the B2B sales funnel. If you are creative, analytical, and ready to make an impact in a competitive market, we want to hear from you.
Tanggung Jawab
- Develop and execute multi-channel B2B marketing campaigns to drive brand awareness and lead generation.
- Manage content calendars, including blog posts, whitepapers, case studies, and email marketing newsletters.
- Coordinate with the sales team to ensure alignment on lead qualification and pipeline growth strategies.
- Oversee social media channels and LinkedIn presence to engage key decision-makers and industry stakeholders.
- Analyze campaign performance metrics (ROI, CTR, conversion rates) and provide actionable insights for optimization.
- Assist in the organization of industry events, webinars, and trade shows to bolster professional networking.
- Maintain brand consistency across all marketing assets and communication channels.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 1–3 years of proven experience in a B2B marketing or digital marketing role.
- Strong understanding of lead generation tactics, SEO/SEM principles, and marketing automation tools.
- Exceptional copywriting and editing skills with a keen eye for detail.
- Proficiency in CRM software (e.g., Salesforce, HubSpot) and Google Analytics.
- Ability to multitask in a fast-paced environment and meet tight deadlines.
- Strong interpersonal skills with the ability to collaborate effectively across departments.