Deskripsi Pekerjaan
Are you a creative trendsetter with a passion for beauty and digital storytelling? Our brand is expanding rapidly, and we are looking for a dynamic Marketing Executive to join our team in Kuala Lumpur. This is an exciting opportunity to take ownership of our brand presence, specifically focusing on TikTok strategy, influencer outreach, and high-impact digital campaigns.
As our Marketing Executive, you will be at the forefront of the beauty industry, translating trends into engaging content that resonates with our audience. You will work in a fast-paced, collaborative environment where your creativity is valued, and your growth is prioritized. If you thrive on viral content, data-driven decisions, and the fast-moving world of social media, we want to hear from you.
Tanggung Jawab
- Develop and execute innovative TikTok marketing campaigns to increase brand awareness and engagement.
- Manage end-to-end influencer marketing initiatives, from outreach and relationship building to contract negotiation and campaign analysis.
- Monitor current beauty industry trends and viral challenges to ensure our content remains relevant and competitive.
- Analyze campaign performance metrics (KPIs) to provide actionable insights for future marketing strategies.
- Coordinate with internal creative teams to produce high-quality video content and aesthetic assets.
- Oversee daily social media operations and community engagement to foster brand loyalty.
- Assist in the planning and execution of product launches and promotional events.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-3 years of experience in digital marketing or social media management, preferably in the beauty or retail sector.
- Strong understanding of TikTok’s algorithm, trends, and content creation tools (CapCut, etc.).
- Proven track record of managing successful influencer collaborations.
- Excellent communication skills in English and Malay to effectively reach our local target audience.
- Ability to work under pressure, meet tight deadlines, and adapt quickly to shifting trends.
- A creative eye for visual storytelling and a deep interest in beauty and skincare products.