Deskripsi Pekerjaan
Are you a creative and data-driven marketing professional looking to make a significant impact? We are seeking a highly motivated Campaign and Content Strategy Marketing Executive to join our dynamic team in Petaling Jaya.
In this pivotal role, you will be the architect behind our brand voice and campaign success. You will lead the charge in driving awareness, engagement, and lead conversion across multiple digital and traditional channels. Your core mission is to develop and execute comprehensive marketing campaigns that cut through the noise and deliver measurable results. You will blend creative storytelling with rigorous analytical testing to optimize every marketing initiative.
About the Role:
As our Marketing Executive, you will work closely with sales, product, and design teams to align marketing strategies with business objectives. You will manage the entire campaign lifecycle, from briefing creative agencies to analyzing post-campaign ROI. Your content strategies will fuel our website, social media channels, email marketing, and paid advertising, ensuring a consistent and compelling brand narrative.
What We Offer:
We offer a collaborative and innovative work environment where your ideas are valued. You will have access to the latest marketing tools and a dedicated professional development budget. We celebrate wins with team outings and provide a competitive compensation package that includes performance bonuses. This role provides a unique opportunity to directly influence our brand's trajectory and see the real-world impact of your strategies.
If you are passionate about marketing, hungry to learn new trends, and ready to take ownership of your projects, apply today to join our winning team in Petaling Jaya.
Tanggung Jawab
- Develop and execute integrated marketing campaigns to drive brand awareness and customer acquisition.
- Create, curate, and manage compelling content across all marketing channels (web, email, social, ads).
- Manage social media calendars and engage with the online community to foster brand loyalty.
- Analyze campaign performance metrics and prepare detailed reports with actionable insights and optimization recommendations.
- Coordinate with external agencies, vendors, and internal stakeholders to ensure seamless campaign execution.
- Conduct market research and competitor analysis to identify trends and opportunities for brand differentiation.
- Manage the marketing budget for assigned campaigns, ensuring efficient allocation of resources and maximum ROI.
- Assist in the planning and execution of offline events and promotional activities to complement digital efforts.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 2-3 years of proven experience in a marketing executive role, with a strong focus on campaign and content strategy.
- Proven track record in developing and executing successful multi-channel marketing campaigns.
- Exceptional copywriting and editing skills with a keen eye for detail and brand consistency.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Meta Business Suite) and CRM software.
- Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Creative problem-solving skills and a data-driven mindset for making strategic decisions.