Deskripsi Pekerjaan
Join Marina Bay Sands as a Marketing Executive and spearhead our marketing initiatives across the dynamic Greater China region. In this strategic role, you'll develop and execute innovative campaigns that elevate our brand presence in one of the world's most vibrant markets. Collaborate with cross-functional teams to create culturally resonant digital and traditional marketing strategies, leveraging data-driven insights to maximize ROI. You'll identify emerging market trends, optimize customer engagement channels, and manage end-to-end campaign execution from concept to analysis. This position offers the opportunity to work at the intersection of luxury hospitality and cutting-edge marketing, driving growth while maintaining our reputation for excellence.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies for Greater China market
- Manage digital campaigns across WeChat, Weibo, and other Chinese platforms
- Conduct market research to identify consumer trends and competitive insights
- Coordinate with regional partners to execute integrated marketing campaigns
- Analyze campaign performance metrics and optimize strategies
- Create localized content that resonates with Chinese cultural nuances
- Build relationships with key media and industry stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 3 years marketing experience with Greater China focus
- Fluency in Mandarin and English (written and verbal)
- Proficiency in digital marketing tools and analytics platforms
- Strong understanding of Chinese consumer behavior and market dynamics
- Proven track record in campaign development and execution
- Experience with hospitality or luxury industry preferred