Deskripsi Pekerjaan
Join Optical 88 as a Marketing Executive or Senior Marketing Executive and be at the forefront of innovative marketing initiatives in Singapore's dynamic optical industry. This exciting role offers the opportunity to develop and implement holistic marketing strategies that drive brand awareness, customer engagement, and business growth. As a key member of our marketing team, you'll have the chance to work on diverse campaigns across multiple channels, including digital marketing, social media, events, and traditional advertising.
Optical 88 is one of Singapore's leading optical retail chains, and we're looking for passionate marketing professionals to help us connect with our customers and strengthen our market position. In this role, you'll collaborate with cross-functional teams to create compelling marketing content, analyze market trends, and implement data-driven strategies that deliver measurable results. Whether you're a marketing professional looking to take the next step in your career or an experienced executive ready to make your mark, this position offers a rewarding opportunity to grow professionally while contributing to a well-respected brand.
If you're creative, analytical, and passionate about marketing, we invite you to apply and join our team in shaping the future of optical retail marketing in Singapore.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies across multiple channels including digital, social media, and traditional platforms
- Plan and execute marketing campaigns to increase brand awareness, customer engagement, and sales
- Conduct market research to identify trends, customer preferences, and competitive landscape
- Create engaging marketing content including copy, graphics, and multimedia materials
- Analyze campaign performance metrics and prepare detailed reports for management
- Collaborate with cross-functional teams including sales, product development, and retail operations
- Manage marketing budget and ensure cost-effective campaign execution
- Stay updated with industry best practices and emerging marketing technologies
Kualifikasi
- Degree in Marketing, Business, Communications, or related field
- 2-4 years of marketing experience (for Executive) or 4-6 years (for Senior Executive)
- Strong understanding of digital marketing principles and tools
- Excellent written and verbal communication skills
- Proficiency in marketing analytics and reporting tools
- Creative thinking with the ability to develop innovative marketing solutions
- Strong project management skills and ability to meet deadlines
- Experience in retail or optical industry is highly desirable