Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for financial technology and digital growth? uSMART Securities Limited is looking for a dynamic Marketing Executive to join our high-performing team in the heart of Raffles Place. In this role, you will be instrumental in elevating our brand visibility and driving user acquisition through strategic SEO initiatives and performance-based marketing campaigns.
You will work closely with our marketing and product teams to optimize our digital footprint, ensuring that uSMART remains at the forefront of the fintech industry in Singapore. The ideal candidate is analytical, creative, and eager to experiment with new growth strategies in a fast-paced environment.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies to improve organic search rankings and increase traffic.
- Manage and optimize paid performance marketing campaigns (Google Ads, Social Media Ads) to drive high-quality leads and conversions.
- Conduct thorough keyword research, competitive analysis, and technical SEO audits to enhance website performance.
- Monitor, analyze, and report on campaign KPIs, providing actionable insights for continuous improvement.
- Create high-converting landing pages and collaborate on content strategy to drive engagement.
- Coordinate with cross-functional teams to align marketing activities with product launches and promotional events.
- Stay abreast of the latest fintech industry trends, search engine algorithm updates, and digital marketing technologies.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2+ years of experience in SEO and Performance Marketing (Fintech or Finance industry experience is a major plus).
- Strong proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
- Hands-on experience with managing paid advertising budgets and optimizing ROAS.
- Excellent analytical skills with the ability to turn complex data into clear, actionable strategies.
- Strong command of English with excellent copywriting and communication skills.
- A proactive team player with the ability to manage multiple projects simultaneously under tight deadlines.