Deskripsi Pekerjaan
About Sydney Cake House
Join Sydney Cake House, a cherished brand renowned for its delectable baked goods and delightful culinary experiences, as our next Marketing Executive (Social Media) in vibrant Shah Alam! We are seeking a highly creative, data-driven, and passionate individual to spearhead our social media presence and drive digital engagement across all our home brands. This is a fantastic opportunity for a social media enthusiast ready to make a significant impact.
The Role
In this pivotal role, you will be the voice and visual curator of our brands across various social media platforms, including Facebook, Instagram, TikTok, and potentially new emerging channels. Your mission will be to captivate our audience, foster strong community connections, and significantly enhance brand visibility and loyalty. You'll be instrumental in developing and executing innovative social media strategies that not only tell our story but also drive customer interaction and conversion, ultimately contributing to our business objectives.
If you thrive in a fast-paced environment, possess an innate understanding of social media trends, and have a proven track record in crafting compelling content that resonates with diverse audiences, we invite you to sweeten your career with us. This is a unique opportunity to directly impact our growth, shape our digital narrative, and bring the joy of Sydney Cake House to an even broader audience. Be part of a dedicated team committed to excellence and creativity, where your ideas will truly make a difference in our sweet success story.
Tanggung Jawab
- Develop, implement, and manage comprehensive social media strategies for all Sydney Cake House home brands, aligning with overall marketing objectives.
- Create, curate, and manage engaging multimedia content (text, image, video) for various social media platforms (e.g., Facebook, Instagram, TikTok).
- Monitor, listen, and respond to online community interactions, fostering positive engagement and managing customer inquiries effectively.
- Analyze social media campaign performance using relevant metrics and tools, providing regular reports and actionable insights to optimize future strategies.
- Stay abreast of the latest social media best practices, trends, technologies, and platform changes to ensure competitive advantage.
- Collaborate closely with the marketing, product, and sales teams to ensure brand consistency and coordinate product launches, promotions, and seasonal campaigns.
- Manage social media advertising campaigns, including budget allocation, audience targeting, ad creation, and performance optimization to achieve specific KPIs.
- Identify and engage with social media influencers and partners to expand brand reach and foster strategic collaborations.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Mass Media, or a related field.
- Proven work experience of at least 2+ years as a Social Media Executive, Social Media Specialist, or a similar digital marketing role, preferably within the F&B or retail sector.
- Demonstrable experience managing multiple social media platforms with a strong portfolio showcasing successful campaigns and engaging content.
- Excellent copywriting, editing (photo/video), and presentation skills, with a keen eye for detail and aesthetics.
- Solid understanding of SEO principles, keyword research, and web analytics tools like Google Analytics.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and basic graphic design software (e.g., Canva, Adobe Creative Suite) is highly advantageous.
- Ability to work both independently and collaboratively within a dynamic, fast-paced environment.
- Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable social media strategies.