Deskripsi Pekerjaan
Are you a visionary marketing leader ready to shape the future of a beloved Filipino brand? Mary Grace Cafe, renowned for its warm hospitality, delightful home-style comfort food, and iconic baked goods like the Ensaymada, is seeking an exceptional Marketing Head to lead our brand into its next exciting chapter of growth.
Reporting directly to the executive leadership team, you will be the chief strategist and storyteller, responsible for defining the overall marketing vision, brand positioning, and go-to-market execution for our entire portfolio of cafes and products across the Philippines.
In this pivotal role, you will drive the strategic direction of the brand, ensuring it resonates deeply with Filipino families and modern consumers alike. You will lead and mentor a high-performing marketing team, fostering a culture of creativity and data-driven excellence. Your oversight of the marketing P&L will involve strategic resource allocation to maximize ROI and achieve aggressive growth targets. You will also champion the brand's digital transformation, enhancing the omni-channel experience across social media, e-commerce, and loyalty programs.
Why Join Mary Grace Cafe?
Be part of a company that is deeply woven into the fabric of Filipino culture and dining. Work in a supportive, empowering environment where your strategic insights directly impact the business. Lead a passionate and talented team of marketing professionals. Enjoy a competitive compensation package, performance bonuses, and career growth opportunities.
If you are a seasoned marketing expert with a proven track record in brand building and a genuine love for the F&B industry, we invite you to apply and help write the next chapter of the Mary Grace story.
Reporting directly to the executive leadership team, you will be the chief strategist and storyteller, responsible for defining the overall marketing vision, brand positioning, and go-to-market execution for our entire portfolio of cafes and products across the Philippines.
In this pivotal role, you will drive the strategic direction of the brand, ensuring it resonates deeply with Filipino families and modern consumers alike. You will lead and mentor a high-performing marketing team, fostering a culture of creativity and data-driven excellence. Your oversight of the marketing P&L will involve strategic resource allocation to maximize ROI and achieve aggressive growth targets. You will also champion the brand's digital transformation, enhancing the omni-channel experience across social media, e-commerce, and loyalty programs.
Why Join Mary Grace Cafe?
Be part of a company that is deeply woven into the fabric of Filipino culture and dining. Work in a supportive, empowering environment where your strategic insights directly impact the business. Lead a passionate and talented team of marketing professionals. Enjoy a competitive compensation package, performance bonuses, and career growth opportunities.
If you are a seasoned marketing expert with a proven track record in brand building and a genuine love for the F&B industry, we invite you to apply and help write the next chapter of the Mary Grace story.
Tanggung Jawab
- Develop and execute comprehensive, multi-channel marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Lead brand positioning, messaging, and creative direction to ensure a consistent and compelling brand voice across all touchpoints.
- Manage the annual marketing budget, allocating resources effectively to maximize ROI and achieve key business objectives.
- Oversee digital marketing, social media strategy, CRM, and e-commerce initiatives to enhance customer engagement and loyalty.
- Conduct market research and analyze consumer insights to identify new opportunities for product innovation and market expansion.
- Collaborate with the sales and operations teams to align marketing campaigns with product launches, store openings, and business goals.
- Build, mentor, and inspire a high-performing marketing team, cultivating a culture of creativity, collaboration, and accountability.
- Plan and execute impactful public relations and corporate communication strategies to enhance brand reputation and media presence.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's degree is highly preferred.
- Minimum of 8-10 years of progressive experience in brand marketing, with at least 3-5 years in a senior leadership role.
- Proven experience in the F&B, retail, or hospitality industry is strongly desired.
- Strong strategic thinking and analytical skills, with the ability to translate complex data into actionable business plans.
- Exceptional leadership and people management skills, with a track record of mentoring and developing top talent.
- Excellent verbal and written communication skills, capable of inspiring teams and influencing executive stakeholders.
- Deep understanding of the Filipino consumer market, cultural nuances, and consumer behavior trends.
- Demonstrated success in driving brand P&L, managing budgets, and delivering measurable business results.