Deskripsi Pekerjaan
Join Bussan Auto Finance as the Marketing Head for New Motorcycle Financing (NMC) in Lahat, South Sumatra. This strategic leadership role drives revenue growth by developing and executing innovative marketing strategies for our motorcycle financing division. You'll lead a dynamic team to exceed booking targets, optimize sales productivity, and expand market share in the competitive South Sumatra region. The ideal candidate will bring expertise in financial services marketing, team leadership, and local market insights to position Bussan Auto Finance as the preferred financing partner for motorcycle dealers and customers.
As a key member of our regional leadership team, you'll collaborate with cross-functional partners to create compelling customer acquisition campaigns, analyze market trends, and implement performance-driven initiatives. This role offers the opportunity to shape the future of motorcycle financing in South Sumatra while mentoring high-performing marketing professionals.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies to achieve new motorcycle financing booking targets
- Lead, mentor, and monitor the performance of the marketing/sales team for NMC products
- Analyze market trends, competitor activities, and customer feedback to identify growth opportunities
- Optimize sales processes and productivity across the assigned region
- Collaborate with product, operations, and finance teams to align marketing initiatives with business objectives
- Prepare regular performance reports and strategic recommendations for senior management
- Ensure compliance with company policies and financial regulations in all marketing activities
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
- Minimum 5 years of experience in marketing/sales leadership within financial services or automotive financing
- Proven track record of achieving sales targets and managing high-performing teams
- Strong analytical skills with experience in market research and performance metrics
- Excellent communication, negotiation, and stakeholder management abilities
- Deep understanding of motorcycle financing products and local market dynamics in South Sumatra
- Proficiency in digital marketing tools and CRM systems