Deskripsi Pekerjaan
Join WOM Finance as our Marketing Head Syariah and lead transformative marketing initiatives for our Islamic finance products in Balikpapan. This pivotal role requires strategic oversight of all Sharia-compliant marketing campaigns, with a strong focus on driving sales performance and brand awareness. You'll analyze market trends, develop data-driven strategies, and ensure compliance with Islamic financial principles while leading a dynamic marketing team. The ideal candidate will possess deep expertise in Sharia finance marketing, exceptional leadership skills, and a proven track record of achieving sales targets in Indonesia's financial sector. This position offers the opportunity to shape the future of ethical banking in Kalimantan while fostering sustainable growth in a culturally rich market.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for Sharia-compliant financial products
- Analyze sales performance data to identify improvement opportunities and optimize conversion rates
- Lead and mentor the marketing team to achieve sales targets and brand objectives
- Ensure all marketing materials comply with Sharia principles and regulatory standards
- Collaborate with product teams to align marketing initiatives with Sharia finance offerings
- Monitor market trends and competitor activities to maintain competitive advantage
- Manage marketing budgets and ROI analysis for all Syariah campaigns
Kualifikasi
- Bachelor's degree in Marketing, Business, or Sharia Finance (Master's preferred)
- Minimum 5 years in marketing leadership, with 3+ years in Islamic finance
- Proven track record of sales performance analysis and optimization
- Deep understanding of Sharia compliance principles in financial marketing
- Strong strategic planning and team leadership capabilities
- Experience with digital marketing tools and analytics platforms
- Excellent communication skills in Bahasa Indonesia and English
- Familiarity with East Indonesian market dynamics preferred