Deskripsi Pekerjaan
STORIA is seeking a dynamic Marketing Lead to revolutionize our digital presence across TikTok and Instagram. As a key driver of our brand's growth, you'll develop cutting-edge strategies that captivate Gen Z audiences through creative content, viral trends, and authentic influencer collaborations. This role requires a blend of analytical prowess and creative flair to optimize engagement metrics, analyze campaign performance, and translate data into actionable insights that boost brand visibility and drive sales. You'll be at the forefront of shaping STORIA's digital identity in a competitive landscape.
Tanggung Jawab
- Design and execute innovative TikTok & Instagram marketing strategies targeting Gen Z demographics
- Develop viral content calendars with focus on trending formats and creative storytelling
- Manage end-to-end influencer partnerships from negotiation to performance tracking
- Analyze campaign metrics using data analytics tools to optimize ROI and engagement
- Monitor social media trends and adapt strategies to leverage emerging opportunities
- Collaborate with cross-functional teams to align marketing with business objectives
- Report on campaign performance and provide actionable recommendations for improvement
Kualifikasi
- Proven experience in digital marketing with TikTok/Instagram specialization
- Deep understanding of Gen Z behavior and viral content mechanics
- Expertise in data analytics tools (e.g., Google Analytics, social insights platforms)
- Portfolio demonstrating successful influencer campaign management
- Strong creative skills in visual content and storytelling
- Ability to translate data into strategic marketing decisions
- Excellent communication skills for stakeholder collaboration
- Proficiency in Indonesian and English languages