Deskripsi Pekerjaan
Join Ella Furniture as a Marketing Manager and lead our brand's growth trajectory in the competitive furniture industry. You'll orchestrate end-to-end marketing strategies to drive digital and physical traffic, elevate brand visibility, generate qualified leads, and boost sales conversion. This pivotal role requires a strategic thinker who can translate market insights into actionable campaigns while fostering cross-functional collaboration. We're seeking an innovative leader passionate about creating memorable customer experiences and measurable business impact in Malaysia's dynamic retail landscape.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies across digital and offline channels to increase brand awareness and market share
- Lead SEO/SEM, social media, content marketing, and email campaigns to drive qualified traffic and lead generation
- Manage marketing budget allocation and ROI optimization through data-driven decision making
- Collaborate with sales team to align marketing initiatives with sales objectives and conversion targets
- Analyze market trends, competitor activities, and customer behavior to identify growth opportunities
- Oversee creation of promotional materials and manage external agency relationships
- Implement performance tracking systems to measure campaign effectiveness and KPIs
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of progressive marketing experience with 2+ years in managerial role
- Proven track record in developing and executing multi-channel marketing campaigns
- Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, SEMrush)
- Expertise in digital marketing platforms including social media, SEO/SEM, and email marketing
- Excellent leadership abilities with experience managing cross-functional teams
- Deep understanding of Malaysian retail/furniture market dynamics preferred