Deskripsi Pekerjaan
Join PGF Insulation, an industry leader in innovative insulation solutions, as we seek a dynamic Marketing Manager to drive our B2B growth strategy. This pivotal role requires a visionary leader to orchestrate comprehensive marketing initiatives that elevate our brand presence, penetrate new markets, and empower our sales team with cutting-edge tools and insights.
You'll spearhead the development and execution of strategic marketing plans tailored to our specialized insulation products. Your expertise in digital campaigns will transform customer engagement across multiple touchpoints, while your branding acumen will solidify our position as a trusted partner in the construction and industrial sectors. This role demands a blend of creative strategy and analytical precision to identify emerging market opportunities and optimize ROI.
At PGF Insulation, we foster a culture of innovation and professional growth. You'll collaborate with cross-functional teams to align marketing objectives with business goals, ensuring our messaging resonates with key stakeholders. If you're passionate about transforming challenges into opportunities and ready to make a tangible impact in a thriving industry, we invite you to lead our marketing transformation.
Tanggung Jawab
- Develop and execute comprehensive B2B marketing strategies aligned with business objectives and market expansion goals
- Lead brand positioning initiatives to enhance market visibility and competitive differentiation
- Design and implement multi-channel digital marketing campaigns (SEO, SEM, email, social media) targeting industrial and construction sectors
- Create and deliver sales enablement materials including product collateral, presentations, and competitive analysis
- Conduct market research to identify trends, customer needs, and competitive landscape opportunities
- Manage marketing budgets and performance analytics to ensure optimal campaign ROI
- Collaborate with product development and sales teams to align marketing initiatives with product roadmaps
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 3-5 years progressive experience in B2B marketing with proven campaign execution success
- Expertise in digital marketing tools (Google Analytics, HubSpot, Marketo) and marketing automation platforms
- Strong analytical skills with ability to interpret market data and derive actionable insights
- Exceptional communication, leadership, and stakeholder management abilities
- Experience in sales enablement and developing B2B marketing collateral
- Knowledge of construction/industrial markets is highly desirable