Deskripsi Pekerjaan
Join Zagu Foods Corporation as a Marketing Manager and drive our brand's evolution in the competitive food and beverage industry. We're seeking a strategic leader to spearhead our marketing initiatives, shape our market direction, and craft compelling customer engagement strategies. In this pivotal role, you'll develop comprehensive marketing plans that align with our business objectives, enhance brand visibility, and drive sustainable growth. You'll collaborate with cross-functional teams to execute innovative campaigns across digital and traditional channels, ensuring consistent brand messaging that resonates with our diverse customer base. The ideal candidate will leverage market insights to identify emerging trends, optimize marketing ROI, and position Zagu as a market leader while fostering meaningful customer relationships.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to enhance brand visibility and market share
- Lead market research initiatives to identify consumer trends, competitive landscape, and growth opportunities
- Oversee digital marketing campaigns including social media, content marketing, and email automation
- Manage cross-functional collaboration with sales, product development, and creative teams
- Drive customer engagement programs to foster loyalty and increase brand advocacy
- Analyze campaign performance metrics and optimize strategies based on data-driven insights
- Manage marketing budget allocation and ensure cost-effective resource utilization
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of progressive marketing experience with 2+ years in management
- Proven track record of developing and executing successful marketing campaigns
- Strong analytical skills with proficiency in marketing analytics tools and platforms
- Exceptional leadership abilities with experience managing cross-functional teams
- Deep understanding of digital marketing channels and emerging marketing technologies
- Excellent communication skills with ability to articulate complex strategies clearly
- Food and beverage industry experience preferred