Deskripsi Pekerjaan
Quanta Paper Corporation is seeking a dynamic and results-oriented Marketing Manager to spearhead our FMCG marketing initiatives. In this key leadership role, you will be responsible for driving comprehensive marketing strategies that enhance brand awareness and stimulate significant sales growth. You will oversee the development and execution of high-impact marketing campaigns, manage the annual marketing budget, and ensure seamless coordination across all internal teams.
The ideal candidate will possess a deep understanding of the fast-moving consumer goods (FMCG) landscape and a proven ability to translate market insights into actionable strategies. You will act as the brand guardian, ensuring our messaging remains consistent and compelling across all channels while fostering innovation in our marketing approach. This position offers a unique opportunity to shape the future of our brand in a competitive market environment.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies tailored to the FMCG sector to drive brand equity and sales growth.
- Lead the end-to-end management of marketing campaigns, from conceptualization to execution and performance analysis.
- Oversee the marketing budget, ensuring cost-effectiveness and optimal allocation of resources for maximum ROI.
- Collaborate closely with sales, product development, and cross-functional teams to align marketing efforts with broader business goals.
- Analyze market trends, consumer behavior, and competitor activities to identify new growth opportunities.
- Manage digital marketing initiatives, including social media management, content creation, and email marketing campaigns.
- Report on key performance indicators (KPIs) and provide actionable insights to senior management.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing, preferably within the FMCG or consumer goods industry.
- Proven track record of managing successful marketing campaigns and achieving sales targets.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent leadership and communication skills, with the ability to manage cross-functional teams effectively.
- Familiarity with digital marketing tools, CRM software, and marketing automation platforms.
- Highly organized with strong project management capabilities and the ability to work in a fast-paced environment.