Deskripsi Pekerjaan
Are you a strategic marketing leader looking to drive growth and build a strong brand presence? We are seeking an experienced Marketing Manager to lead AMACHA's brand voice and oversee our marketing initiatives. In this key role, you will be responsible for developing and executing comprehensive marketing strategies that resonate with our audience across digital channels, retail outlets, and various media platforms. You will shape the narrative of the brand, manage the content calendar, and ensure consistent messaging that drives engagement and loyalty. Additionally, you will collaborate closely with cross-functional teams to align marketing efforts with business objectives, analyze performance metrics to optimize campaigns, and identify new opportunities to expand our market reach. If you are a results-oriented professional with a passion for storytelling and brand building, we encourage you to apply.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies that align with AMACHA's business objectives.
- Lead and define the brand voice, ensuring consistency across all digital, retail, and offline channels.
- Manage the end-to-end content strategy, including planning, creation, and distribution schedules.
- Oversee the execution of marketing campaigns, monitoring performance and optimizing for maximum ROI.
- Analyze market trends, consumer behavior, and campaign data to identify new growth opportunities.
- Collaborate with design, sales, and product teams to create compelling promotional materials and campaigns.
- Manage the marketing budget and allocate resources effectively across different channels.
Kualifikasi
- Minimum 3-5 years of experience in a Marketing Manager or similar leadership role within the retail or consumer goods industry.
- Strong proficiency in digital marketing tools, SEO, SEM, and social media management platforms.
- Proven track record of managing brand identity and executing successful content strategies.
- Excellent analytical skills with the ability to interpret data and drive data-informed decision-making.
- Outstanding written and verbal communication skills in English.
- Relevant bachelor’s degree in Marketing, Communications, Business, or a related field.