Deskripsi Pekerjaan
Are you a strategic thinker with a passion for retail and community engagement? SM City La UNION is seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and elevate the mall's brand presence.
In this pivotal role, you will be responsible for planning, implementing, and overseeing comprehensive marketing strategies that drive foot traffic and enhance the shopping experience for our diverse customer base. You will act as the brand guardian for the mall, ensuring our promotional activities resonate with the local community of La Union. If you thrive in a fast-paced environment and have a proven track record in retail marketing, we want to hear from you.
Why Join Us?
Be part of one of the leading retail destinations in the region. You will have the opportunity to shape the identity of SM City La UNION through innovative campaigns and strategic partnerships.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies tailored to the local market and target audience of La Union.
- Oversee the planning, coordination, and execution of promotional campaigns, events, and activations within the mall.
- Manage the mall's digital presence, including social media management, content creation, and website updates to boost engagement.
- Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities and optimize marketing ROI.
- Collaborate with retailers, anchor tenants, and vendors to create a vibrant and cohesive shopping environment.
- Develop and manage the annual marketing budget, ensuring cost-effectiveness and alignment with business goals.
- Lead and mentor the marketing team, fostering a culture of creativity and high performance.
Kualifikasi
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing, preferably within retail, mall management, or FMCG.
- Strong leadership and team management skills with the ability to inspire and direct cross-functional teams.
- Excellent communication, negotiation, and interpersonal abilities.
- Proficiency in digital marketing tools, SEO/SEM, and analytics platforms (e.g., Google Analytics).
- Ability to work in a fast-paced, results-oriented environment with a focus on deadlines.
- Valid driver's license is an advantage.