Deskripsi Pekerjaan
Are you a dynamic and results-driven marketing professional with a passion for brand building and the vibrant beverage industry? South East Brewing Co, a rapidly growing craft brewery based in the heart of Denpasar, Bali, is seeking an innovative Marketing Manager to lead our strategic initiatives and amplify our brand presence. This is an exceptional opportunity to shape the future of a beloved local brand and connect with a diverse audience across Indonesia and beyond.
As our Marketing Manager, you will be instrumental in crafting compelling brand narratives, executing impactful campaigns, and driving market growth in a competitive landscape. We're looking for a creative thinker with strong analytical skills, ready to immerse themselves in Bali's unique culture while elevating our brewing company to new heights. If you thrive in an energetic environment and are eager to make a significant impact, we invite you to join our team and help us tell our story, one refreshing brew at a time.
Tanggung Jawab
- Develop, implement, and manage comprehensive marketing strategies and campaigns across various channels (digital, social media, traditional, events) to enhance brand visibility and drive sales.
- Oversee the South East Brewing Co brand identity, ensuring consistent messaging and visual representation across all touchpoints.
- Conduct thorough market research and competitor analysis to identify trends, opportunities, and challenges within the beverage and hospitality sectors.
- Manage the marketing budget effectively, ensuring optimal allocation of resources and a strong return on investment (ROI).
- Collaborate closely with the sales, production, and product development teams to align marketing efforts with business objectives and product launches.
- Monitor, analyze, and report on the performance of marketing campaigns, using data-driven insights to optimize future strategies.
- Build and maintain strong relationships with media, key influencers, partners, and local communities to foster positive brand perception.
- Plan and execute engaging promotional events, tastings, and partnerships in Denpasar, Bali, and other strategic locations.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven track record of 3-5 years in a Marketing Manager or senior marketing role, preferably within the FMCG, hospitality, or beverage industry.
- Demonstrable experience in developing and executing successful marketing strategies and campaigns.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, content marketing, and email marketing.
- Excellent communication, presentation, and interpersonal skills, with the ability to articulate ideas clearly and persuasively.
- Analytical mindset with the ability to interpret data, generate insights, and make informed decisions.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Fluency in both English and Bahasa Indonesia is highly advantageous for engaging with local and international audiences.