Deskripsi Pekerjaan
Are you a visionary brand strategist ready to lead one of the most iconic names in the Philippine food and beverage industry? Zagu Foods Corporation is seeking a high-caliber Marketing Manager to spearhead our brand identity, drive market expansion, and shape the future of our customer engagement roadmap. In this role, you will be the heartbeat of our marketing initiatives, ensuring that the Zagu legacy continues to resonate with millions of Filipino consumers.
You will lead cross-functional teams to execute high-impact campaigns, analyze market trends, and implement data-driven strategies that amplify our market presence. The ideal candidate is a creative problem-solver with a deep understanding of consumer behavior in the F&B sector and a passion for building brands that stand the test of time.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to increase brand awareness and market share.
- Oversee the end-to-end customer engagement roadmap, from digital touchpoints to in-store experience.
- Manage the brand’s positioning across all traditional and digital media channels.
- Analyze consumer behavior and market trends to identify new growth opportunities.
- Collaborate with product development and sales teams to align marketing campaigns with business objectives.
- Lead and mentor the marketing team to ensure creative excellence and operational efficiency.
- Monitor campaign performance metrics and provide actionable insights for continuous improvement.
- Manage marketing budgets, ensuring high ROI for all initiatives.
Kualifikasi
- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing management, preferably within the FMCG or Food & Beverage industry.
- Strong proficiency in digital marketing, social media analytics, and brand management software.
- Proven track record of developing successful integrated marketing campaigns.
- Excellent leadership skills with the ability to manage and inspire creative teams.
- Strong analytical mindset with the ability to interpret market data and translate it into strategy.
- Exceptional communication and stakeholder management skills.
- Resilient, highly organized, and capable of working in a fast-paced environment.