Deskripsi Pekerjaan
Join our dynamic team as Marketing Manager and take the helm in building the prestigious Toby’s Estate Coffee Roasters brand. This pivotal role requires strategic vision and hands-on execution to elevate our market presence across digital and traditional channels. You’ll develop comprehensive marketing campaigns that resonate with coffee enthusiasts, drive customer acquisition, and strengthen brand loyalty. Collaborate with cross-functional teams to ensure consistent brand messaging while analyzing market trends to identify growth opportunities. If you’re passionate about premium coffee and possess a flair for innovative marketing, this role offers the perfect platform to shape our brand’s future.
Tanggung Jawab
- Develop and execute integrated marketing strategies to grow Toby's Estate Coffee Roasters market share
- Lead digital marketing campaigns across social media, email, and content platforms
- Conduct market research to identify consumer trends and competitive positioning
- Manage brand communications and promotional activities across all touchpoints
- Analyze campaign performance metrics and optimize strategies for ROI
- Coordinate product launches and seasonal promotional events
- Build relationships with media partners, influencers, and key stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years progressive marketing experience with brand management focus
- Proven track record in developing successful marketing campaigns
- Strong analytical skills with data-driven decision making
- Expertise in digital marketing tools and platforms
- Excellent communication and leadership abilities
- Creative thinking with ability to execute tactical plans
- Experience in F&B or premium retail industry preferred