Deskripsi Pekerjaan
Join South East Brewing Co, a dynamic brewery in the heart of Denpasar, Bali, as we seek an innovative Marketing Manager to drive our brand forward. In this pivotal role, you'll develop and execute comprehensive marketing strategies that elevate our craft beer presence in the competitive Bali market. You'll lead digital campaigns, manage brand identity, and analyze consumer insights to create compelling experiences that resonate with both locals and tourists. This position offers the unique opportunity to shape the marketing vision of an emerging brewery while leveraging Bali's vibrant tourism and cultural landscape. We're looking for a strategic thinker with a passion for the beverage industry who can translate market opportunities into measurable growth.
As Marketing Manager, you'll collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints. You'll manage the marketing budget, oversee digital initiatives including social media and content marketing, and organize promotional events that highlight our unique craft beers. The ideal candidate will thrive in a creative environment while maintaining data-driven decision-making. South East Brewing Co offers competitive compensation, a collaborative workplace culture, and the chance to make a significant impact in Bali's growing craft beer scene.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies aligned with company growth objectives
- Lead digital marketing campaigns across social media, email, and content platforms
- Conduct market research to identify trends, customer preferences, and competitive opportunities
- Manage marketing budget and ensure cost-effective resource allocation
- Oversee planning and execution of promotional events and product launches
- Analyze campaign performance metrics and provide actionable insights to leadership
- Collaborate with sales team to align marketing efforts with sales targets
- Build relationships with media partners, influencers, and key stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; advanced degree preferred
- 3+ years of marketing management experience, preferably in beverage/hospitality industry
- Proven track record of developing successful marketing campaigns
- Strong analytical skills with ability to interpret market data and consumer insights
- Proficiency in digital marketing tools, analytics platforms, and automation software
- Excellent communication, leadership, and project management abilities
- Fluency in English and Bahasa Indonesia; local market knowledge essential
- Creative mindset with ability to develop innovative brand strategies