Deskripsi Pekerjaan
We are seeking a visionary Marketing Manager to spearhead brand strategy and drive data-informed growth for our multi-concept Food & Beverage portfolio. This pivotal role requires a strategic leader who can harmonize creative brand elevation with measurable performance metrics. You will develop comprehensive marketing roadmaps, optimize customer acquisition journeys, and leverage market analytics to identify expansion opportunities. The ideal candidate will thrive in fast-paced environments, balancing artistic brand storytelling with ROI-driven campaign execution. Join us to transform consumer engagement and solidify our market leadership position in Jakarta's competitive F&B landscape.
Tanggung Jawab
- Develop and execute integrated marketing strategies for multi-concept F&B brands
- Analyze market trends and consumer data to inform growth initiatives
- Lead cross-functional campaigns across digital, traditional, and experiential channels
- Optimize brand positioning and messaging across all touchpoints
- Manage marketing budgets and demonstrate clear ROI on campaigns
- Collaborate with product teams on new concept launches and promotions
- Monitor KPIs and report on campaign performance to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of marketing management experience in F&B or hospitality
- Proven expertise in brand strategy development and execution
- Advanced proficiency in digital marketing tools and analytics platforms
- Strong leadership skills with cross-functional team management experience
- Excellent command of both English and Bahasa Indonesia
- Portfolio demonstrating successful data-driven marketing campaigns