Deskripsi Pekerjaan
Join Pegacorn as a Marketing Manager and drive our brand's success through innovative strategies and data-driven decisions. We're seeking a results-oriented leader to spearhead our marketing initiatives, focusing on sales acceleration, market share expansion, and brand equity development. In this role, you'll craft compelling narratives that resonate with our target audience while optimizing campaigns across digital and traditional channels. You'll collaborate with cross-functional teams to align marketing efforts with business objectives, analyze market trends to identify growth opportunities, and ensure our messaging consistently reflects our brand values. Pegacorn offers a dynamic environment where your creativity and strategic thinking will directly impact our bottom line. If you're passionate about transforming marketing insights into measurable business growth, we encourage you to apply.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to drive sales growth and market share expansion
- Lead brand equity initiatives through consistent messaging and positioning across all channels
- Analyze market trends, consumer behavior, and competitive landscape to identify strategic opportunities
- Oversee marketing campaigns from conception to execution, ensuring alignment with business objectives
- Collaborate with sales, product, and creative teams to create integrated marketing initiatives
- Monitor and optimize campaign performance using KPIs such as ROI, conversion rates, and engagement metrics
- Manage marketing budgets and resources to maximize efficiency and ROI
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
- Minimum 5 years of progressive marketing experience with 2+ years in management role
- Proven track record of driving sales growth and increasing market share
- Expertise in digital marketing channels including social media, SEO, and content marketing
- Strong analytical skills with ability to interpret market data and consumer insights
- Exceptional leadership abilities with experience managing cross-functional teams
- Proficiency in marketing automation tools and CRM platforms