Deskripsi Pekerjaan
Are you a visionary Marketing Manager ready to lead the next wave of digital innovation? Techware Group is seeking an AI-driven leader to spearhead our B2B growth strategy. In this pivotal role, you will leverage cutting-edge automation and data analytics to optimize our brand presence and drive tangible results. You will oversee a dynamic team, manage high-impact SEO campaigns, and integrate AI tools to streamline marketing operations. Join us in reshaping the industry through technology-driven marketing excellence.
Tanggung Jawab
- Develop and execute comprehensive B2B marketing strategies aligned with business objectives.
- Lead SEO and content marketing initiatives to enhance organic visibility and lead generation.
- Implement AI-driven marketing automation tools to optimize workflows and customer journeys.
- Manage and mentor a high-performing marketing team, fostering a culture of innovation.
- Analyze market trends and competitor activities to refine positioning and messaging.
- Collaborate with sales and product teams to ensure alignment on go-to-market strategies.
- Oversee budget management and ROI tracking for all marketing campaigns.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in B2B marketing, with a focus on digital channels.
- Strong proficiency in SEO, SEM, and content marketing strategies.
- Demonstrated experience with AI tools, marketing automation platforms (e.g., HubSpot, Marketo), and CRM systems.
- Excellent analytical skills with the ability to interpret data to drive decision-making.
- Proven leadership experience in managing and developing marketing teams.
- Strong communication skills and the ability to translate technical concepts for diverse audiences.