Deskripsi Pekerjaan
We are seeking a dynamic and results-driven Marketing Manager (B2B) to spearhead our strategic marketing initiatives. In this key leadership role, you will be responsible for designing and executing comprehensive B2B marketing strategies that drive business growth, enhance brand visibility, and generate high-quality leads. You will act as the bridge between marketing and sales, ensuring cross-functional alignment to maximize revenue impact.
As the leader of our marketing efforts, you will oversee the end-to-end lifecycle of campaigns, from ideation and content creation to execution and performance analysis. You will manage a talented team of marketing professionals, fostering a culture of innovation and continuous improvement. This is an opportunity to shape the future of our brand and make a tangible difference in the market.
Tanggung Jawab
- Develop and implement comprehensive B2B marketing strategies to drive brand awareness and lead generation.
- Oversee the planning, execution, and optimization of multi-channel marketing campaigns across digital and traditional platforms.
- Lead, mentor, and manage a cross-functional marketing team to ensure high performance and professional development.
- Analyze campaign performance metrics (KPIs, ROI) to optimize strategies and achieve business objectives.
- Collaborate closely with sales, product, and executive teams to align marketing efforts with overall business goals.
- Manage the marketing budget and allocate resources effectively across various projects and channels.
- Stay abreast of industry trends, competitor activities, and emerging technologies to keep our strategies competitive.
Kualifikasi
- Minimum of 5-7 years of experience in B2B marketing, with at least 2-3 years in a managerial or lead role.
- Proven track record of successfully launching B2B campaigns and achieving measurable results in a competitive market.
- Strong analytical skills with the ability to interpret data and make data-driven decisions to improve campaign effectiveness.
- Excellent leadership and communication skills, with the ability to influence cross-functional stakeholders and manage teams.
- Experience with digital marketing tools, CRM systems (e.g., Salesforce), and marketing automation platforms (e.g., HubSpot).
- Relevant bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.