Deskripsi Pekerjaan
Join Erajaya's dynamic team as Marketing Manager for our Active Lifestyle division! You'll spearhead innovative marketing strategies to accelerate brand growth and market leadership in Jakarta's competitive retail landscape. This pivotal role requires a strategic thinker who can analyze emerging consumer trends, craft compelling brand narratives, and execute data-driven campaigns that resonate with fitness enthusiasts and lifestyle consumers. Collaborate with cross-functional teams to develop integrated marketing initiatives, optimize budget allocation, and measure ROI across digital and traditional channels. Drive brand equity while maintaining pulse on competitive intelligence to position Erajaya Active Lifestyle as Indonesia's premier destination for active lifestyle products.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with business objectives and brand positioning
- Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions
- Lead end-to-end campaign management across digital, social, and traditional channels
- Manage marketing budget allocation and optimize cost-efficiency of initiatives
- Collaborate with sales, product, and creative teams to ensure cohesive brand messaging
- Measure campaign performance using KPIs and analytics tools to demonstrate ROI
- Build and maintain strong relationships with key stakeholders and media partners
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 5+ years of progressive marketing experience with 2+ years in managerial role
- Proven track record developing successful marketing campaigns in retail/lifestyle sector
- Expertise in digital marketing, SEO/SEM, and social media strategy
- Strong analytical skills with experience using marketing analytics tools
- Exceptional leadership abilities with experience managing cross-functional teams
- Fluency in Bahasa Indonesia and English; Mandarin a plus
- Deep understanding of Jakarta's consumer market and retail ecosystem