Deskripsi Pekerjaan
We are seeking a dynamic Marketing Manager to spearhead our full-funnel growth initiatives and drive measurable business results. This pivotal role requires a strategic leader who can orchestrate end-to-end marketing campaigns that convert awareness into revenue. You'll leverage data-driven insights to optimize customer journeys across acquisition, conversion, retention, and advocacy channels.
In this position, you'll collaborate with cross-functional teams to align marketing efforts with business objectives while maintaining budget efficiency. The ideal candidate will demonstrate expertise in digital marketing channels, analytics, and campaign automation to accelerate pipeline growth and enhance customer lifetime value.
Join our innovative team where your leadership will shape marketing strategy, mentor junior talent, and implement cutting-edge tactics that position our brand as a market leader. If you're passionate about transforming data into growth stories, this role offers an exciting opportunity to make significant impact.
Tanggung Jawab
- Develop and execute comprehensive full-funnel marketing strategies aligned with revenue targets
- Oversee digital campaigns across SEO, SEM, social media, email, and content marketing
- Analyze performance metrics to optimize conversion rates and customer acquisition costs
- Collaborate with sales and product teams to align marketing initiatives with business goals
- Manage marketing budget, forecasting, and ROI analysis
- Lead A/B testing and experimentation to improve campaign effectiveness
- Mentor marketing team members and foster data-driven decision culture
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years marketing experience with 2+ years in full-funnel management
- Proven track record of driving revenue growth through integrated campaigns
- Expertise in marketing automation platforms (HubSpot, Marketo, etc.)
- Strong analytical skills with Google Analytics and CRM systems
- Experience managing cross-functional teams and external agencies
- Certifications in Google Ads, Facebook Blueprint, or similar (advantageous)