Deskripsi Pekerjaan
Are you a creative strategist with a passion for luxury hospitality? Shangri-La Group invites you to join our dynamic team as a Marketing Manager for our hotel in Tanglin. In this pivotal role, you will be responsible for crafting compelling narratives that connect our brand with an elite audience. We are looking for a visionary leader to drive our marketing initiatives, ensuring our properties stand out in the competitive Singaporean market.
Your primary focus will be on developing and executing integrated marketing campaigns that enhance brand visibility and drive guest engagement. From digital advertising to traditional public relations, you will oversee the full spectrum of marketing activities. You will work closely with cross-functional teams to ensure that our messaging is consistent, impactful, and aligned with the high standards of the Shangri-La brand. If you thrive in a fast-paced environment and have a knack for storytelling, we want to hear from you.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies tailored to the hotel's target demographic.
- Oversee the creation of high-quality content, including digital copy, visuals, and videos, that aligns with brand identity.
- Manage and grow the hotel's presence across social media platforms and digital advertising channels.
- Coordinate with the public relations team to secure media coverage and manage crisis communication.
- Analyze market trends and competitor activities to identify new opportunities for growth and differentiation.
- Collaborate with sales and revenue management teams to support property-wide initiatives and maximize occupancy.
- Monitor and report on the performance of marketing campaigns, providing actionable insights to optimize ROI.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
- Minimum of 5 years of experience in marketing, with a strong preference for experience within the luxury hospitality industry.
- Proven track record of managing successful marketing campaigns and digital media strategies.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in marketing tools such as HubSpot, Salesforce, or Adobe Creative Suite.
- Strong project management skills and the ability to work independently as well as part of a team.
- Valid driver’s license is an advantage.