Deskripsi Pekerjaan
New Media Services, Pty. Ltd. is seeking a talented Marketing Manager to lead growth marketing for our innovative platform, ReelShow. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive user acquisition and retention across mobile and web applications. You will leverage performance campaigns, social media engagement, and data-driven insights to scale our user base and enhance brand visibility.
The ideal candidate will have a proven track record in digital marketing with a focus on mobile and web applications. You will collaborate with cross-functional teams including product development, design, and sales to ensure alignment of marketing initiatives with business objectives. Your analytical skills will be crucial in measuring campaign effectiveness, identifying growth opportunities, and optimizing marketing spend.
This position offers the opportunity to shape the marketing direction of a dynamic platform and make a significant impact on its growth trajectory. If you are passionate about digital marketing, data analysis, and driving user engagement, we encourage you to apply.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies for ReelShow's mobile and web applications
- Design, execute, and optimize performance campaigns across various digital channels
- Lead social media marketing initiatives to increase brand awareness and user engagement
- Analyze marketing data and user behavior to inform strategic decisions and optimize campaigns
- Collaborate with product and development teams to align marketing initiatives with product roadmap
- Manage and grow the user base through targeted acquisition and retention strategies
- Monitor industry trends and competitive landscape to identify new marketing opportunities
- Prepare regular reports on campaign performance, KPIs, and ROI to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3+ years of experience in digital marketing, with focus on mobile and web applications
- Proven track record of developing and executing successful performance marketing campaigns
- Strong analytical skills with experience in data-driven decision making
- Expertise in social media marketing across multiple platforms
- Experience with marketing automation tools and analytics platforms
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and adapt to changing priorities