Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for the fast-paced food tech industry? Fresher365 Pte Ltd is looking for an ambitious Marketing Manager to join our dynamic team in the North Region. In this role, you will be the engine behind our brand’s growth, steering strategic marketing initiatives for our niche food delivery brands.
You will be responsible for creating compelling digital campaigns that don't just reach audiences but drive tangible sales results. We are looking for a creative thinker who thrives in a high-growth environment, understands the nuances of food delivery logistics, and knows how to build lasting brand loyalty in a competitive market.
If you are obsessed with digital performance, customer acquisition, and elevating brand presence, this is your opportunity to make a real impact on our digital success story.
Tanggung Jawab
- Develop and execute multi-channel marketing strategies to drive customer acquisition and repeat orders for food delivery brands.
- Manage end-to-end digital marketing campaigns across social media, SEM, and performance marketing channels.
- Analyze key performance indicators (KPIs) to optimize ad spend and maximize Return on Ad Spend (ROAS).
- Collaborate with operations and product teams to refine the brand's unique value proposition and customer experience.
- Oversee content calendar planning and creative asset production for seasonal promotions and new product launches.
- Monitor market trends and competitor activity to identify new growth opportunities within the food tech space.
- Manage marketing budgets and provide regular performance reporting to senior management.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of experience in digital marketing, preferably within the F&B or e-commerce delivery sector.
- Strong proficiency in performance marketing tools such as Google Ads, Meta Ads Manager, and SEO/SEM best practices.
- Proven ability to manage end-to-end marketing campaigns with a focus on conversion and ROI.
- Excellent analytical skills, with a deep understanding of Google Analytics or equivalent data tracking platforms.
- Creative mindset with the ability to translate complex data into actionable marketing campaigns.
- Strong communication and project management skills, with the ability to multitask in a fast-paced environment.