Deskripsi Pekerjaan
Drive Marketing Excellence at Scottland Food Group Corp!
We're seeking a dynamic Marketing Officer to spearstrate innovative campaigns that elevate our food products in the competitive Philippine market. Join our passionate team to develop data-driven strategies, enhance brand visibility, and connect with consumers across digital and traditional channels. This role offers the opportunity to shape our marketing narrative while working with industry-leading food brands in a collaborative, growth-oriented environment.
As a key member of our marketing division, you'll leverage market insights to craft compelling narratives that resonate with Filipino consumers. You'll collaborate with cross-functional teams to execute integrated campaigns, analyze performance metrics, and continuously optimize our marketing approach. If you're creative, analytical, and passionate about food marketing, we invite you to contribute to our mission of delivering exceptional products to communities nationwide.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies aligned with business objectives
- Plan and execute multi-channel campaigns (digital, social media, events)
- Conduct market research to identify trends and consumer preferences
- Manage brand identity and messaging consistency across all platforms
- Analyze campaign performance metrics and ROI
- Collaborate with product teams for new launches and promotions
- Coordinate with external agencies and vendors for campaign execution
- Monitor competitor activities and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of marketing experience in FMCG or food industry
- Strong analytical skills with data interpretation abilities
- Expertise in digital marketing tools and platforms
- Excellent written and verbal communication skills
- Proficiency in market research methodologies
- Experience managing marketing budgets
- Ability to work in fast-paced, deadline-driven environment