Deskripsi Pekerjaan
Join Star Cosmos as a Marketing Officer and drive our brand's growth through innovative marketing strategies. We're seeking a creative strategist to develop and execute comprehensive marketing campaigns across ATL (Above-The-Line), BTL (Below-The-Line), and digital channels. This role requires a blend of strategic thinking and hands-on execution to enhance brand visibility, engage target audiences, and achieve measurable business objectives. You'll collaborate with cross-functional teams to ensure cohesive messaging while analyzing market trends to optimize campaign performance. If you're passionate about transforming marketing concepts into impactful results, we want you on our team!
Tanggung Jawab
- Develop and implement integrated marketing strategies across ATL, BTL, and digital channels
- Manage brand identity and ensure consistent messaging across all touchpoints
- Design and execute targeted marketing campaigns to achieve KPIs and business goals
- Analyze market trends and consumer behavior to inform strategic decisions
- Monitor campaign performance metrics and optimize strategies for ROI
- Coordinate with sales, product, and design teams for cohesive execution
- Manage marketing budgets and resource allocation efficiently
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in marketing strategy development
- Proven expertise in ATL/BTL and digital marketing execution
- Strong analytical skills with data-driven decision-making ability
- Excellent project management and cross-functional collaboration skills
- Creativity in campaign ideation and problem-solving
- Proficiency in marketing analytics tools (Google Analytics, CRM)