Deskripsi Pekerjaan
Unioil is seeking a dynamic and results-driven Marketing Officer to lead our marketing initiatives. In this pivotal role, you will be responsible for executing comprehensive marketing programs designed to boost brand awareness, foster customer loyalty, and drive sales growth. You will work closely with retail teams to ensure that marketing strategies align with business objectives and resonate with our target audience.
As a key member of our team, you will manage budgets for impactful campaigns, ensuring that resources are allocated efficiently to maximize return on investment. You will also oversee the development and distribution of promotional materials, monitor market trends, and analyze campaign performance to continuously optimize our approach. If you are passionate about marketing and want to make a significant impact in a leading industry, we invite you to join us.
Tanggung Jawab
- Develop and execute strategic marketing plans to enhance brand visibility and market share.
- Collaborate with retail operations teams to integrate marketing efforts with on-ground activities.
- Manage and allocate marketing budgets to ensure cost-effective campaign execution.
- Conduct market research and analysis to identify trends, customer needs, and competitive opportunities.
- Oversee the creation of compelling digital content, advertising materials, and promotional assets.
- Monitor and analyze key performance indicators (KPIs) to measure the success of marketing campaigns.
- Organize and manage promotional events, loyalty programs, and customer engagement activities.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of proven experience in marketing, preferably within the retail or FMCG sector.
- Strong understanding of digital marketing tools, SEO, and social media platforms.
- Excellent project management skills with the ability to multitask and meet tight deadlines.
- Proficiency in budget management and basic financial reporting.
- Strong communication, negotiation, and interpersonal skills.
- Familiarity with the Philippine market and consumer behavior is highly desirable.