Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for the food and beverage industry? Wildflour Bakery + Cafe Inc, a premier dining destination in the Philippines, is looking for a Marketing Officer - Aggregators to join our high-performing team in Makati City.
In this pivotal role, you will be the engine behind our digital presence on food delivery aggregators (such as GrabFood and FoodPanda). You will be responsible for optimizing our store visibility, analyzing sales performance, and executing campaigns that drive customer acquisition and brand loyalty. If you thrive in a fast-paced environment and have a keen eye for conversion optimization, we want to hear from you.
You will collaborate closely with our operations and culinary teams to ensure our digital menu reflects our world-class dining experience. This position is perfect for a strategic thinker who understands the intersection of consumer behavior, digital platforms, and culinary excellence.
Tanggung Jawab
- Manage and optimize store listings across all major food delivery aggregator platforms.
- Analyze sales data and consumer trends to develop strategies that increase order volume and average basket size.
- Coordinate with Operations to ensure menu availability, pricing accuracy, and visual appeal on digital storefronts.
- Execute promotional campaigns, voucher strategies, and seasonal highlights to drive traffic.
- Monitor and manage customer feedback and reviews on aggregator platforms to maintain brand reputation.
- Prepare performance reports and insights to stakeholders to guide business decisions.
- Identify new growth opportunities within the aggregator landscape to expand market share.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of experience in digital marketing, preferably within the F&B or retail aggregator space.
- Strong analytical skills with the ability to interpret data and turn it into actionable strategies.
- Excellent communication and project management skills with a high level of attention to detail.
- Proven ability to work independently and manage multiple store accounts simultaneously.
- Proficiency in Microsoft Excel or Google Sheets for data reporting.
- Deep understanding of the Metro Manila food delivery ecosystem is a distinct advantage.