Deskripsi Pekerjaan
Join the dynamic team at DMCI Project Developers as a Marketing Research Analyst and play a pivotal role in shaping our strategic business growth. We are seeking a detail-oriented professional who can translate complex data into actionable insights to drive informed decision-making in the competitive real estate and construction landscape. In this role, you will be responsible for conducting comprehensive market studies, analyzing consumer behavior, and identifying emerging trends that influence our product development and marketing strategies.
As a Marketing Research Analyst, you will serve as the bridge between raw data and high-level business strategy. You will work closely with cross-functional teams to deliver reports that highlight market opportunities, assess competitor positioning, and evaluate the effectiveness of our marketing campaigns. Your analytical prowess will ensure that DMCI Project Developers remains at the forefront of the industry by leveraging data to optimize our market presence and enhance customer satisfaction. If you have a passion for uncovering stories through numbers and a desire to contribute to a leading Filipino conglomerate, we invite you to apply.
Tanggung Jawab
- Conduct in-depth market research and competitive analysis to identify growth opportunities and emerging industry trends.
- Collect and analyze data from various sources, including surveys, focus groups, and secondary market reports.
- Develop comprehensive market intelligence reports and presentations to support executive decision-making.
- Monitor and evaluate the performance of marketing campaigns to provide actionable recommendations for optimization.
- Collaborate with the marketing and sales teams to define target demographics and customer profiles.
- Track and report on key performance indicators (KPIs) related to market share, brand awareness, and customer acquisition.
- Utilize advanced statistical tools and software to interpret complex datasets effectively.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related field.
- Proven experience in market research, data analysis, or business intelligence (1-3 years preferred).
- Proficiency in data analysis tools such as Microsoft Excel, SPSS, or Tableau.
- Strong analytical thinking with the ability to interpret complex data and draw logical conclusions.
- Excellent written and verbal communication skills, with the ability to present findings clearly to stakeholders.
- Familiarity with the real estate or construction industry is a significant advantage.
- Demonstrated ability to manage multiple projects and meet strict deadlines in a fast-paced environment.