Deskripsi Pekerjaan
Are you a creative powerhouse with a passion for the culinary scene? The Perfect Pint is looking for a dynamic and hands-on Marketing & Social Media Lead to spearhead our brand growth in Makati City. In this role, you will be the voice of our restaurant, responsible for crafting compelling narratives that resonate with food enthusiasts and drive foot traffic.
We are seeking a strategic thinker who is equally comfortable behind a camera capturing high-quality content as they are behind a screen analyzing engagement metrics. You will lead the development and execution of omnichannel marketing campaigns, managing our social media presence, orchestrating high-energy events, and overseeing promotional partnerships that elevate our brand identity.
If you thrive in a fast-paced environment and have a knack for turning followers into loyal regulars, we want to hear from you. Join us in shaping the future of The Perfect Pint and making our mark in the Metro Manila dining landscape.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across Facebook, Instagram, and TikTok.
- Create engaging, high-quality visual and written content that showcases our menu and atmosphere.
- Plan and coordinate promotional events, store launches, and seasonal activations to increase brand awareness.
- Monitor and analyze campaign performance metrics to optimize ROI and social growth.
- Collaborate with the operations team to align marketing initiatives with daily store activities.
- Manage community engagement by responding to reviews, inquiries, and social media interactions.
- Oversee influencer partnerships and local media outreach to maintain a positive brand reputation.
Kualifikasi
- Proven experience as a Social Media Manager, Marketing Lead, or similar role in the F&B or hospitality industry.
- Excellent command of written and spoken English and Filipino.
- Strong proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, or similar).
- Data-driven mindset with experience in tracking KPIs and social media analytics.
- Ability to work on-site in Makati City with flexibility for event-based schedules.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Deep understanding of current digital marketing trends and consumer behavior in the Philippines.