Deskripsi Pekerjaan
Smart Save Solar is a rapidly growing leader in the Philippine solar energy sector, dedicated to providing innovative and sustainable energy solutions to residential and commercial clients across Batangas and beyond. As the demand for renewable energy surges, we are seeking a passionate, data-driven, and results-oriented Marketing Specialist to join our expanding team in Lipa City.
In this pivotal role, you will be the architect of our brand's digital presence and a key driver of our growth. You will work hand-in-hand with our sales leadership and executive team to develop and execute holistic marketing strategies that not only elevate brand awareness but also directly fuel our sales pipeline. Your work will be critical in translating the immense value of solar energy into compelling narratives that resonate with homeowners and businesses in the Philippines.
We are searching for a seasoned marketing expert who possesses a deep understanding of the entire marketing funnel. You must be equally comfortable diving into the weeds of data analysis, A/B testing, and performance tracking as you are crafting a high-level brand story or a viral social media post. At Smart Save Solar, we believe that great marketing is the intersection of art and science, and we need someone who can master both.
Your days will be filled with variety and purpose. One moment you might be analyzing campaign metrics to optimize ad spend, the next you could be brainstorming creative content for our next product launch. You will be responsible for managing our digital channels, leading our content creation efforts, and ensuring that every piece of communication strengthens our reputation as a trusted authority in the solar industry.
If you are a proactive, creative thinker with a proven track record in digital marketing and a passion for sustainability, we want to hear from you. Join us in lighting up the future of energy, one home at a time.
Tanggung Jawab
- Strategize, plan, and execute multi-channel digital marketing campaigns (Google Ads, Facebook/Instagram, LinkedIn, email) to achieve aggressive lead generation and brand awareness targets.
- Perform rigorous data analysis on campaign performance, website traffic, and customer demographics to derive actionable insights and continuously optimize marketing ROI.
- Lead content marketing initiatives, including writing and overseeing the production of blog posts, white papers, case studies, and social media content that establishes Smart Save Solar as a thought leader in the renewable energy space.
- Manage and maintain the marketing automation platform and CRM, ensuring accurate lead tracking, segmentation, and effective nurturing sequences.
- Collaborate with the sales team to align marketing strategies with sales goals, developing targeted campaigns for specific segments (e.g., residential vs. commercial).
- Monitor competitor activity and market trends within the Philippine solar industry to identify opportunities and threats, adjusting strategies accordingly.
- Ensure brand consistency across all marketing materials and touchpoints, from the company website to offline brochures and event banners.
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or a related field is required.
- At least 3 years of hands-on experience in digital marketing, with a strong portfolio showcasing successful campaigns in lead generation and brand building.
- Advanced proficiency with digital marketing tools including Google Analytics 4, Google Ads, Meta Ads Manager, and an email marketing platform (e.g., Mailchimp, ActiveCampaign).
- Exceptional analytical skills with the ability to translate raw data into compelling marketing strategies and clear performance reports.
- Superb written and verbal communication skills in English; proficiency in Filipino is a significant plus.
- Highly creative and resourceful, with a knack for storytelling and visual content direction.
- Self-starter with excellent time management skills, capable of working independently in a fast-growing company environment.
- Previous experience in the solar energy, home improvement, or B2B sales industry is highly desirable.