Deskripsi Pekerjaan
Join Kapi Residences Inc as a Marketing Specialist and drive our brand's digital transformation. You'll craft compelling marketing strategies that blend creativity with data-driven insights to enhance our market presence. This role requires you to execute end-to-end digital campaigns across social platforms, search engines, and content channels while optimizing SEO performance and brand visibility. Collaborate with cross-functional teams to align marketing initiatives with business growth objectives, analyze campaign ROI, and implement innovative solutions that resonate with our target audience. If you're passionate about storytelling and analytics in the real estate sector, this opportunity offers a dynamic platform to shape our marketing success.
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies including paid advertising, social media campaigns, and email marketing
- Create engaging content for website, social platforms, and marketing collateral aligned with brand voice
- Optimize SEO performance through keyword research, on-page optimization, and technical SEO audits
- Manage and grow social media presence across platforms with data-driven content scheduling
- Analyze campaign metrics to measure ROI, identify growth opportunities, and refine marketing tactics
- Coordinate with sales and product teams to ensure cohesive brand messaging and lead generation
- Stay updated on digital marketing trends and industry best practices to maintain competitive advantage
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3+ years of experience in digital marketing with proven SEO and content creation skills
- Proficiency in marketing analytics tools (Google Analytics, SEMrush, Ahrefs)
- Expertise in social media management and paid advertising platforms (Google Ads, Facebook Ads)
- Strong writing and editing abilities with portfolio of successful content campaigns
- Experience with CRM systems and marketing automation tools
- Ability to translate data into actionable insights and marketing strategies
- Excellent project management skills with ability to handle multiple campaigns simultaneously