Deskripsi Pekerjaan
Join PT Mitrajaya Bahari as a Marketing Specialist and drive our brand's growth through innovative digital strategies. This pivotal role requires you to design and execute comprehensive marketing campaigns that captivate audiences, expand market reach, and foster lasting client partnerships. You'll leverage data-driven insights to optimize campaign performance across digital channels, ensuring maximum ROI and brand visibility. Collaborate with cross-functional teams to align marketing initiatives with business objectives while staying ahead of industry trends and emerging technologies. Ideal for creative strategists passionate about transforming market opportunities into measurable growth.
Tanggung Jawab
- Develop and implement integrated digital marketing strategies across social media, email, and content platforms
- Manage end-to-end campaign execution from ideation to performance analysis
- Build and maintain strategic relationships with key partners and clients
- Conduct market research and competitor analysis to identify growth opportunities
- Optimize digital channels using SEO, SEM, and analytics tools
- Create compelling marketing collateral aligned with brand guidelines
- Track KPIs and generate actionable insights for continuous improvement
- Coordinate with sales teams to ensure seamless client journey
Kualifikasi
- Bachelor's degree in Marketing, Communications, or Business Administration
- 3+ years of experience in digital marketing or similar role
- Proficiency in marketing automation tools (HubSpot, Mailchimp)
- Strong analytical skills with data interpretation experience
- Excellent written and verbal communication skills
- Creative thinking with ability to develop innovative campaigns
- Proven track record of managing client/partner relationships
- Knowledge of Indonesian digital market landscape