Deskripsi Pekerjaan
Join Yempo's innovative marketing team as a hands-on Marketing Specialist! This pivotal role empowers you to shape our brand narrative through compelling content creation, strategic email marketing campaigns, and sophisticated CRM management. You'll orchestrate cross-functional marketing initiatives while driving measurable results across digital channels. Ideal for creative strategists who thrive in fast-paced environments, this position offers the opportunity to directly impact customer engagement and brand growth. Collaborate with dynamic teams to implement data-driven marketing solutions that resonate with our target audience and elevate Yempo's market presence.
Tanggung Jawab
- Develop and execute engaging content across digital platforms including blogs, social media, and email campaigns
- Design, launch, and optimize email marketing sequences to nurture leads and drive conversions
- Manage and leverage CRM systems to enhance customer segmentation and personalize marketing touchpoints
- Coordinate marketing initiatives across departments ensuring brand consistency and campaign alignment
- Analyze campaign performance metrics to derive actionable insights and refine marketing strategies
- Collaborate with design and product teams to create cohesive marketing collateral
- Monitor industry trends and competitive landscape to identify innovative marketing opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 2 years of hands-on experience in content creation and email marketing
- Proficiency in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools
- Strong analytical skills with experience interpreting campaign data and KPIs
- Exceptional written communication and creative storytelling abilities
- Proven track record of managing multi-channel marketing campaigns
- Ability to thrive in collaborative environments with cross-functional teams