Deskripsi Pekerjaan
Law Assist Pty Ltd is seeking a results-driven and highly motivated Marketing Specialist to join our growing team in Eastwood, Metro Manila. As a key player in our marketing department, you will be responsible for spearheading digital initiatives that drive brand awareness and, more importantly, high-quality lead generation. We are looking for a professional who doesn't just understand the 'what' of marketing, but masters the 'how'—specifically through strategic SEO, compelling content creation, and data-backed decision-making.
In this role, you will be the architect of our online visibility. You will work closely with the leadership team to translate business goals into actionable marketing campaigns. Whether it is optimizing our website for search engines, drafting authoritative blog posts that resonate with our target audience, or analyzing traffic patterns to improve conversion rates, your work will directly impact the growth trajectory of Law Assist Pty Ltd. We value creativity, technical proficiency, and a proactive mindset.
Joining Law Assist means working in a professional yet dynamic environment where innovation is encouraged. We provide the tools and the platform for you to showcase your expertise in lead acquisition and digital storytelling. If you are a marketing professional who thrives on seeing measurable results and is passionate about the intersection of SEO and business growth, we invite you to apply and help us redefine our digital footprint.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.
- Create, edit, and optimize high-quality, SEO-focused content for blogs, landing pages, and marketing collateral.
- Manage and monitor lead generation funnels to ensure a steady pipeline of prospective clients.
- Conduct in-depth keyword research and competitor analysis to identify new growth opportunities.
- Collaborate with the sales and operations teams to align marketing messaging with client needs.
- Utilize Google Analytics and other SEO tools to track, report, and analyze website performance and campaign ROI.
- Implement on-page and technical SEO improvements to enhance user experience and site health.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 2-4 years of proven experience in digital marketing, specifically within SEO and content strategy.
- Strong proficiency in SEO tools such as Ahrefs, SEMrush, Moz, or Google Search Console.
- Exceptional English writing and editing skills with a focus on conversion-oriented copywriting.
- Solid understanding of lead generation techniques and digital sales funnels.
- Experience with Content Management Systems (CMS) like WordPress.
- Analytical mindset with the ability to interpret complex data into actionable marketing insights.