Deskripsi Pekerjaan
We're seeking a results-driven Marketing Specialist to drive our spare parts division forward at BASRA Corporation in Lombok. This pivotal role requires you to craft innovative marketing strategies for Yamaha spare parts while building lasting customer relationships in Mataram and surrounding regions. You'll be instrumental in expanding our market presence through targeted campaigns, market analysis, and cross-functional collaboration. Join our dynamic team to develop impactful solutions that resonate with local customers and align with global Yamaha standards. This contract position offers the perfect platform to showcase your marketing expertise while contributing to the growth of Indonesia's automotive aftermarket sector.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies for Yamaha spare parts
- Build and maintain strong customer relationships in Mataram and Lombok region
- Conduct market research to identify trends, opportunities, and competitive insights
- Execute targeted marketing campaigns across digital and traditional channels
- Analyze sales data to optimize marketing performance and ROI
- Collaborate with sales and product teams to align marketing initiatives
- Manage promotional events and dealer engagement programs
- Prepare monthly marketing reports and performance dashboards
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 2 years of experience in spare parts or automotive marketing
- Strong understanding of Yamaha brand and product portfolio
- Proven track record in developing customer acquisition strategies
- Proficiency in digital marketing tools (Google Ads, social media analytics)
- Excellent communication and negotiation skills in Bahasa Indonesia
- Ability to analyze market data and derive actionable insights
- Valid driver's license for field visits across Lombok