Deskripsi Pekerjaan
Join our dynamic team at Lancar Prima as a Marketing Specialist for our trucking and logistics division. This exciting opportunity allows you to shape our marketing strategies in the fast-paced transportation industry. As a key member of our marketing team, you'll develop innovative campaigns to expand our client base and enhance brand awareness in the competitive logistics market.
Our ideal candidate is a results-driven marketing professional with a passion for the trucking and logistics sector. You will work closely with sales, operations, and management to create compelling marketing materials that highlight our transportation services, competitive advantages, and commitment to excellence. This role requires creativity, strategic thinking, and a deep understanding of B2B marketing principles.
At Lancar Prima, we value innovation, teamwork, and customer satisfaction. If you're looking to make a significant impact in the logistics marketing field and grow your career with a forward-thinking company, we encourage you to apply. We offer competitive compensation, professional development opportunities, and a collaborative work environment.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for trucking and logistics services
- Create compelling marketing materials including brochures, presentations, and digital content
- Conduct market research to identify new opportunities and competitive insights
- Manage digital marketing campaigns across various platforms
- Collaborate with sales team to develop client acquisition strategies
- Monitor and analyze marketing campaign performance metrics
- Build and maintain relationships with key industry stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 2 years of experience in B2B marketing, preferably in logistics or transportation
- Strong understanding of digital marketing channels and best practices
- Excellent written and verbal communication skills in both English and Indonesian
- Proficiency in marketing analytics tools and CRM systems
- Ability to work independently and as part of a collaborative team
- Creative problem-solving skills with attention to detail
- Knowledge of the Indonesian trucking and logistics market is a plus