Deskripsi Pekerjaan
New CAS LLC is looking for a creative and results-driven Marketing Specialist to join our growing team in a fully Work From Home (WFH) environment. If you have a passion for digital marketing and a strategic mindset, this is the perfect opportunity for you. We offer the flexibility of remote work while allowing you to make a significant impact on our brand's visibility and growth.
In this role, you will be the driving force behind our marketing initiatives, managing campaigns from conception to execution. You will work closely with the leadership team to identify market opportunities, manage our social media presence, and create compelling content that resonates with our target audience. This position requires a self-motivated individual who can collaborate effectively through digital channels and deliver high-quality results independently.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies and campaigns to achieve business objectives and increase brand awareness.
- Manage and grow the company's presence across major social media platforms (Facebook, Instagram, LinkedIn, Twitter) to drive engagement.
- Create, edit, and publish high-quality content, including blog posts, graphics, and videos, that aligns with brand guidelines and SEO best practices.
- Conduct in-depth market research to identify industry trends, competitor activities, and customer needs.
- Monitor and analyze key performance metrics (KPIs) using tools like Google Analytics to optimize marketing efforts and ROI.
- Collaborate with the sales and design teams to ensure consistent branding and effective lead generation.
- Manage email marketing campaigns and subscriber lists to nurture leads and improve customer retention.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 1-2 years of proven experience in digital marketing, social media management, or a similar role.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite) and content creation software (e.g., Canva, Adobe Creative Suite).
- Strong understanding of SEO, SEM, content marketing, and email marketing principles.
- Excellent written and verbal communication skills in English.
- Demonstrated ability to work independently in a remote work setting with strong time management skills.
- Basic knowledge of Google Analytics and other analytical tools.
- Proactive attitude with a keen eye for detail and a creative problem-solving mindset.