Deskripsi Pekerjaan
KCAT, Inc is looking for a strategic and creative Marketing Supervisor to lead our marketing initiatives in Kabankalan City. In this pivotal role, you will be responsible for driving brand visibility, increasing market share, and executing campaigns that resonate with our diverse customer base. We value innovation and results, and we are seeking a leader who can translate complex business objectives into compelling marketing narratives.
As the Marketing Supervisor, you will oversee the entire marketing lifecycle, from initial market research and strategy formulation to campaign execution and performance analysis. You will manage a talented team of marketing coordinators and creatives, fostering an environment of collaboration and continuous improvement. Your expertise in digital channels, content creation, and public relations will be crucial in positioning KCAT, Inc as a market leader in Negros Occidental. This is a full-time opportunity for a dedicated professional to make a significant impact on our organization's growth trajectory.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies to achieve company goals and increase brand awareness.
- Oversee the planning, execution, and measurement of digital and traditional marketing campaigns.
- Manage and mentor a team of marketing professionals, providing guidance, feedback, and performance reviews.
- Analyze market trends, competitor activities, and consumer behavior to identify new business opportunities.
- Collaborate with cross-functional teams to ensure alignment on product launches and branding initiatives.
- Manage the marketing budget and ensure cost-effective use of resources.
- Prepare weekly and monthly reports on marketing performance, ROI, and key metrics.
- Ensure brand consistency across all marketing materials and communication channels.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of experience in a marketing role, with at least 2 years in a supervisory capacity.
- Proven experience in digital marketing, SEO, SEM, and social media management.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills in English.
- Proficient in using marketing tools such as Google Analytics, CRM software, and content management systems.
- Strong leadership and organizational skills with the ability to manage multiple projects simultaneously under tight deadlines.