Deskripsi Pekerjaan
Join Papelaria's dynamic marketing team as a Marketplace & SEO Specialist and drive the digital transformation of our Batik Fashion brand. You'll be instrumental in developing, optimizing, and maintaining our online marketplace presence to maximize sales growth and brand visibility. This role requires a strategic thinker who can implement cutting-edge SEO tactics, analyze market trends, and collaborate cross-functionally to enhance user experience and conversion rates. If you're passionate about e-commerce innovation and want to make a tangible impact in Indonesia's vibrant fashion industry, this is your opportunity to excel in a fast-paced environment.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies for marketplace platforms (Shopee, Tokopedia, Lazada)
- Optimize product listings, metadata, and content to improve organic search rankings
- Analyze market trends and competitor activities to identify growth opportunities
- Implement data-driven digital marketing campaigns to boost Batik Fashion sales
- Monitor KPIs including traffic, conversion rates, and ROI using analytics tools
- Collaborate with design teams to create compelling visual assets for marketplace listings
- Manage online store performance and implement UX improvements
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 2+ years experience in e-commerce SEO or marketplace optimization
- Proficiency in SEO tools (Google Analytics, SEMrush, Ahrefs)
- Strong analytical skills with experience in data-driven decision making
- Experience with marketplace seller dashboards and algorithms
- Excellent written communication skills in English and Indonesian
- Knowledge of digital marketing channels (PPC, social media, email)