Deskripsi Pekerjaan
Join Shopee's dynamic SPX Express team as a Merchant Communication Analyst and become the voice of our merchant community! In this pivotal role, you'll orchestrate strategic communication initiatives that empower merchants and drive platform growth. You'll develop, execute, and manage multi-channel campaigns tailored to merchant segments, ensuring consistent and impactful messaging across touchpoints. Collaborate closely with operations, marketing, and product teams to align communication strategies with business objectives and market trends. Leverage data-driven insights to refine messaging, optimize campaign performance, and enhance merchant engagement. If you're passionate about storytelling, data analysis, and building merchant relationships, this role offers an exciting opportunity to shape Shopee's merchant ecosystem.
Tanggung Jawab
- Develop, execute, and manage end-to-end merchant communication campaigns across email, SMS, and in-platform channels
- Analyze merchant behavior data and campaign metrics to optimize messaging strategies and engagement rates
- Partner with cross-functional teams to align communication calendars with product launches and operational changes
- Create compelling, segmented content for different merchant cohorts to drive platform adoption and retention
- Monitor industry trends and competitor communications to identify innovation opportunities
- Build and maintain merchant communication templates and ensure brand consistency
- Prepare monthly performance reports with actionable insights for stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 2 years of experience in marketing communications or campaign management
- Proficiency in data analysis tools (Google Analytics, Excel, SQL) for campaign optimization
- Strong written communication skills with ability to craft clear, persuasive messaging
- Experience with CRM platforms (Salesforce, HubSpot) and marketing automation tools
- Ability to collaborate effectively with cross-functional teams in fast-paced environments
- Knowledge of e-commerce operations and merchant ecosystems preferred