Deskripsi Pekerjaan
Are you a data-driven Meta Ads specialist looking to elevate your career? Outsourced Quality Assured Services Inc. is seeking a skilled Meta Ads Media Buyer to join our high-performing marketing team. In this part-time role, you will be responsible for executing, managing, and optimizing paid acquisition campaigns across Facebook and Instagram.
You will work directly with our established internal media buying SOPs to drive measurable growth and ensure high-quality lead generation. We are looking for someone who balances creative ad strategy with rigorous analytical testing. If you are passionate about digital marketing and thrive in a fast-paced environment where results matter, we want to hear from you.
Tanggung Jawab
- Execute and manage end-to-end paid acquisition campaigns on Meta (Facebook & Instagram).
- Optimize campaigns based on performance data to improve ROAS and lower CPA.
- Strictly adhere to company-provided Standard Operating Procedures (SOPs) for ad builds and management.
- Conduct A/B testing on creative assets, ad copy, and audience segments.
- Monitor daily spend, pacing, and performance metrics to ensure target KPIs are met.
- Provide regular reporting on campaign performance, insights, and recommendations for scaling.
- Collaborate with the content team to ensure ad creatives align with current market trends and brand standards.
Kualifikasi
- Proven experience as a Media Buyer or Performance Marketer specifically focusing on Meta Ads.
- Deep understanding of Facebook Ads Manager, Meta Pixel, and Conversion API.
- Strong analytical skills with the ability to interpret data and make actionable improvements.
- Ability to follow detailed processes and SOPs without compromising quality.
- Proficiency in analyzing funnel metrics to identify bottlenecks and optimization opportunities.
- Excellent attention to detail and ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills in English.