Deskripsi Pekerjaan
Join our dynamic team as an Officer, Brand Resort and drive innovative brand strategies in the competitive hospitality sector. This pivotal role requires a marketing professional with 2-3 years of experience in brand management and campaign execution to elevate our resort's market presence. You'll develop integrated marketing campaigns across digital and traditional channels, ensuring brand consistency while analyzing market trends to identify growth opportunities. Collaborate with cross-functional teams to create compelling narratives that resonate with luxury travelers and enhance customer loyalty. This position offers a unique chance to shape brand perception in one of Manila's premier hospitality destinations.
Tanggung Jawab
- Develop and execute comprehensive brand strategies for resort properties
- Create multi-channel marketing campaigns (digital, print, events)
- Analyze market trends and competitor activities to inform strategy
- Collaborate with sales and operations teams for cohesive brand messaging
- Manage social media content and engagement strategies
- Coordinate with vendors for promotional events and activations
- Monitor KPIs and generate performance reports for brand initiatives
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 2-3 years of marketing/brand management experience
- Experience in hospitality, retail, or events marketing preferred
- Strong analytical skills with data-driven decision-making ability
- Proficiency in digital marketing tools and platforms
- Excellent written and verbal communication skills
- Creative problem-solving and project management capabilities